![]() Brands' webcast will be available via the company website at ir. The company will webcast a call with management that day at 4:30 p.m. AKA (the "Company"), a brand accelerator of next generation fashion brands, today announced that it will report its second quarter 2023 financial results after the market close on Wednesday, August 9, 2023. ![]() This is what Ian Anderson calls "quick marketing to drive sales".A.k.a. They also rely on Gorgias quick replies, shown in the example below. Last but not least, MNML is actively using Gorgias chat, as well as the "chat campaigns" (consistent messages that pop up according to the web page the visitor is currently visiting). For instance, if a potential customer asks a question about sizing, the agent can quickly have a look at their previous order info. Having a quick access to the side bar is super convenient and help us turn our support agents into sales people. ![]() Same for shipping info: if the customer has a billing address registered outside the US, the agents can have that info in the sidebar - thanks to Gorgias being able to populate all Shopify data - and pro-actively warn them about deliveries and shipping policies. Agents are indeed able to recommend the right products to potential customers, based on order history and customer attributes that are displayed on a ticket’s right side bar in Gorgias, pulled from Shopify. But this would not have been possible without Gorgias's integration with Shopify. In this way, MNML's support agents are doubling as sales reps. Thus, MNML agents can jump in those tickets within seconds, reply to the specific questions, and close the deal while increasing engagement and check-out conversion rate. A Facebook Messenger ticket is created only if the customer types manually, which means only when the bot is not able to reply anymore. ![]() That's where Gorgias makes sense: with Gorgias, user generated quick-replies and bot replies won’t create extra tickets in your helpdesk. The bot is not a sales person! Human contact is highly valuable, especially when you deal with highly-qualified leads, which is definitely the case when retargeting abandoned carts. The thing is, with the ShopMessage Messenger bot, agents often need to jump in the conversation to cover the "human" part of the sale. This way, MNML easily re-engages with potential customers. This process re-opens the dialog and drives people back to the Shopify check out page, thus increasing sales. MNML's retargeting strategy to recover abandoned shopping carts mainly consists in auto-sending messages via Facebook, using ShopMessage, one of Gorgias's partners. When most of your growth relies on social networks and when re-marketing happens on Facebook, you need a solid integration between support and social media. Migrating to Gorgias to better address Social Media Not only did Gorgias offer the ability to perform Shopify actions from the help desk, but it also allowed them to manage Facebook Messenger within the same dashboard, thanks to a native one-click integration. So he started to look for a new solution and came across Gorgias in April 2018. On top of that, Ian Anderson spotted a lack of integration with their e-commerce platform, Shopify. They found it not too intuitive and hard to navigate on. However, agents started to complain about Zendesk. The choice was made by default, knowing the popularity of this software. So they hired an in-house team of agents and invested in their first support platform: Zendesk. With the soaring of sales well beyond initial forecasts, the company decided to invest in support. The choice of Zendesk, the help desk "by default" It quickly became very clear that they should start using a help desk, not only to enjoy the magic of using macros instead of copy-pasting messages, but also to gather and manage support on “non-classic” communication channels. He was typing out emails from scratch, over and over again, copy-pasting some classic answers to common questions, which became overwhelming and confusing at the same time. When the company first started, Ian Anderson - the Operations Manager - was the only one doing support, using a classic mail app on his laptop. ![]()
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